I for one was super impressed with their rebranding efforts when I heard the news. Who wouldn't get behind the idea of bringing life (and a fresh audience) to important information?
Answer: The Smithsonian
It seems that two students from Atlanta's Creative Circus were actually the masterminds behind these faux posters, hung around the city without the Museum's blessing. Copyright violations aside though, this garnered some pretty clutch attention for what many may have previously overlooked as a dusty Institution. If I were in charge, I'd hire the kids to do my advertising. After all, that is a skill in and of itself.